William Paterson University



Nov 2025William Paterson University partnered with Ologie to increase enrollment and amplify its student-focused philosophy. To that end, we launched “Powerhouse,” a recruitment campaign rooted in the university’s existing “Will. Power.” brand — with geotargeted ads, streaming audio, out-of-home, print, new photography, and a brand anthem video. The campaign generated over 15 million impressions, contributed to a 93% increase in undergraduate yield, and connected with 213 prospective graduate students.

At Ologie, I worked on the Digital and Media team to produce multiple rounds of short-form video content, paid social ads, out of home displays, and other various digital content for WPU as a part of their “Powerhouse” campaign.
Paid Social Media, Out of Home