PetSmart Refresh



July 2026PetSmart is an American chain of pet superstores, which sell pet products, services, and small pets. As of 2020, PetSmart has more than 1,650 stores in the United States and Canada. PetSmart stores sell pet food, pet supplies, pet accessories, and small pets.

I worked with the team at Landor and Design Bridge to create a brand refresh for PetSmart, breathing some life back into the brand. Pet companies these days focus on creating an engaging visual identity with the consumer in mind, but our approach was to explore the world of pets and bring that playful vision to life!
Identity,  Packaging, UX/UI