URBAN ARTS SPACE

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Located in the heart of downtown Columbus, Urban Arts Space is an experimental gallery that hosts free events and exhibitions for the public. Through an extensive and diverse slate of exhibitions, educational programs, and outreach, Urban Arts Space serves as a community resource and is an integral part of Columbus’s vibrant arts and culture scene. 

Urban Arts Space also provides direction for Hopkins Hall Gallery, a satellite gallery on Ohio State’s main campus, in addition to hosting virtual exhibitions through UAS Online.

DESIGN INTERNSHIP 050122/050424 
TYP: MARKETING, POSTER WORK, BRANDING, EXHIBITION DESIGN


REBRAND

The rebrand of UAS features bright, bold, and eclectic elements that reflect the community represented by the gallery.

The new logotype/brand identity for UAS uses the typeface DJR Forma. This is a modern Italian font that expands on the “sterile” nature of Helvetica (their words, not mine). The main color palette is shown in the dots behind the logo, using nine saturated colors with the classic OSU Scarlett red in the center.

The rebrand of UAS features bright, bold, and eclectic elements that reflect the community represented by the gallery.

The new logotype/brand identity for UAS uses the typeface DJR Forma. This is a modern Italian font that expands on the “sterile” nature of Helvetica (their words, not mine). The main color palette is shown in the dots behind the logo, using nine saturated colors with the classic OSU Scarlett red in the center.

UAS has four variations of the new logo: the Dotted Stack, the Stack, the Bar, and the Lettered Dots.


The dots offer up a variety of pattern possibilities: pointillism, dots and lines, negative space dot patterns, half-circle borders, etc.
UAS has four variations of the new logo: the Dotted Stack, the Stack, the Bar, and the Lettered Dots.

Artist Commune Branding:

Artist Commune is a monthly event that takes place on the last Friday of every month. With this event, UAS strives to give the community a chance to interact with art and artists through a variety of topics like photography walks, live painting sessions, immersive experiences in the space, and more.

The branding captures the fun, DIY nature of artist sommune with blocky, assymetrical lettering.


ARTIST COMMUNE

Artist Commune is a monthly event that takes place on the last Friday of every month. With this event, UAS strives to give the community a chance to interact with art and artists through a variety of topics like photography walks, live painting sessions, immersive experiences in the space, and more.
The branding captures the fun, DIY nature of artist sommune with blocky, assymetrical lettering.


SUMMER SERIES

The Summer Series is a seasonal promotion that advertises the events and exhibitions within the busy summer series. The Summer series pamphlet used the dot pattern shown in a variety of gallery marketing materials.

The second pamphlet design uses the dot-line pattern used for monthly promotional banners.






 
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