molotov
Dec 2025The concept of “molotov” came from the idea: “What if a Molotov cocktail was a real drink? What would that even look like?” Then, it transitioned into: “How can I express the concept of fire without using generic flame graphics?”
This led to the creation of the spicy marg in a can! “Molotov” is a flavorful spicy cocktail-in-a-can that uses tongue-in-cheek language, bold and bright colors, and hand-drawn graphics to inspire this idea of a fiery and modern brand. Creative Direction, Packaging, Identity