I am a creative designer and design strategist out of Brooklyn with a passion for finding creative solutions for the arts, entertainment, and cultural institutions, and I would love to be considered for the Designer role at TED. For the past four years, I have served as both an in-house designer and agency designer, working with large-scale brands, magazines, and art galleries and institutions to develop innovative brand and marketing designs through event and exhibition design, digital design and social media, visual identity design, and multi-media print magazines. Having been a part of my university’s TED chapter, I honor and love the TED brand and what it stands for. To be a part of a creative team that cares about knowledge, growth, and understanding would be so inspiring.
As a designer and strategist, I have been working with small and large-scale brands, art spaces, and publications for the past four years, focusing on crafting experiences, not just collateral. For two years, I worked as an exhibition and graphic designer for the non-profit art gallery, Urban Arts Space, and led the charge in shifting the gallery’s mission towards increasing art access to underrepresented communities. I developed weekly typographic print and signage materials, internal and external brand work, experiential exhibitions, and static and animated social media and out-of-home graphics to promote events, exhibitions, and performances using Adobe Illustrator, Photoshop, and After Effects. I often worked with artists, non-profit, and small businesses craft marketing campaigns that rang true to their art and programming. One of the larger projects I worked on was bringing to life and redefining the art gallery’s visual identity through year-long research and testing of branding elements and visual language, which culminating in new brand identity guidelines, signage and wayfinding, social media presence, and community-wide recognition for the space, increasing weekly visitation by 300%.
At my most recent position at the marketing agency, Ologie, I primarily worked with higher education institutions such as Texas A&M University School of Business, Fordham University, William Paterson University, and more, to develop digital out-of-home campaigns and social content that increased brand recognition and attendance. One of my largest projects was working with Texas A&M to create a long-term awareness campaign that focused on the MBA offerings at the School of Business. This campaign, known as “Bigger Than Business”, took a bold approach to the existing and memorable visual identity of the university. I led the creation of the out-of-home graphics located in regional airports, highway billboards, and across social media platforms like LinkedIn and META. I also got to work on the digital and experiential content for the new Fordham University. Alongside the standard digital display content for MTA boards, I helped bring a taste of NYC to Columbus, Ohio with an impactful experiential moment for the attendants of the NACAC 2025 conference in Columbus. By partnering with the Columbus food staple, Mikey’s Late Night Slice, the team opted to bring a bit of New York flair to Columbus. The “take-over” included branded menu cards, street and window signage, merchandise for servers and team members, branded pizza boxes, and a themed photo-booth featured Ramses the Ram, so attendants could take a memory of this incredible moment home with them: where home may be!
Currently, I freelance with a variety of cultural spaces around New York City, including the queer magazine and platform, For Them, the non-profit bio-art gallery, BioBAT Art Space, and the large-scale branding agency, Landor. My freelancing work has allowed me to gain a wealth of design knowledge and experience spanning multiple industries including art, beauty, food and beverage, music, and pop culture, granting me the ability to transfer my knowledge and skillsets across all mediums of graphic design.