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CARTER’S COWBOY CAVIAR
“Carter’s Cowboy Caviar” is a hypothetical food brand based on the latest Beyoncé album, COWBOY CARTER. This new album (part of act ii of Beyoncé’s renaissance) has a country sound and aesthetic, which lends itself well to a good ol’ southern dip.

Cowboy Caviar is a popular dip made of beans, corn, peppers, chilis, and spices. in  

The packaging of Carter’s Cowboy Caviar includes references to Beyoncé’s life as a Texan and as a global superstar. 

History: “Beginning in 1981, Carter’s became the one and only purveyor of cowboy caviar in the United States. When owner Beyoncé Knowles-Carter mixed black beans, corn, pepper, and a little hot sauce from her bag together, well... the rest is history. Located in Houston, Texas, Carter’s has expanded from cowboy caviar to its own line of premium lemonade. Find this international smash hit in stores near you!”

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TYP: PACKAGING, BRANDING