The first run involved merchandise from multiple groups: TXT, Stray Kids, and BTS. The merchandise was based on the latest (at the time) singles by each group.
TYP: BRANDING, MERCHANDISING, SALES, MARKETING
“Lo$er=Lover” by TXT. This marked a certain shift in TXT’s brand towards emo/skater-core, and I wanted to create a line to reflect that shift.
This was the first and only line to include the finalized Alien Bandit branding, using elements like the 5 petal flower, the smiley face, and italicized Helvetica as its main typeface.
The shirt contains the lyrics “Here For You” which serve as a slogan for the hypothetical flower shop. It also contains the lyrics “I'm a little shy to say this / To show my heart like this / Then how about that it's only between us?” which are the English translation of verse 1.
The shop has the established year of 2021, which is the year the song and album it appears on were released.
The phone number for the shop (1-800-MOA) is also a reference to the fanbase name called MOA.
The shirt also contains the TXT Plaza/Alien Bandit flower in a bouquet that is both slightly wilted and blooming.
The lyrics “I don’t know who loves me and I don’t care!” appear as the slogan for the record store. This is the very first line of the song and speaks to the “not-like-others” mindset of indie and emo teens.
The established year featured on the shirt is 2019, the year that the group TXT was created.
The records on the shirt have the TXT Plaza/Alien Bandit flowers in their center.
The slogan of the studio “Dance Until We Can’t No More” is in reference to the chorus in which this line is repeated throughout the song.
The tagline “Come And Feel Our Vibe” is a reference to the opening line of the song in which a member whispers, “Come and feel my vibe”.
The phone number contains the number 553, which is a consistent number that appears throughout the TXT music video lore, as well as the Korean title for the hit song “Blue Hour”, a catalyst in said lore.
The last four digits of the phone number are 0531, the date on which this song was released (May 31st).
The slogan “Just Take A Chance” comes from the bridge, where the lines “Everybody clap your hands / If you've got a broken heart just take a chance”. This is also where the shop name comes from.
The tagline “No one else has it” is a lyric from the chorus, “Oh, it's just like magic / Feeling your touch, oh, it's a rush / No one else has it”.
The playing cards on the shirt reference the numbers 5 5 3, which is a consistent number that appears throughout the TXT music video lore, as well as the Korean title for the hit song “Blue Hour”, a catalyst in said lore. The phone number also contains these three digits.
The last four digits of the phone number are in reference to the day that TXT debuted as a K-pop group (March 4th, 2019)